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Posted January 13, 2022

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Goldberg, Robert

Koch Chair, Executive in Residence and MBA Director
Senior Instructor
Adelphi University
School Affiliation

Cambridge College School of Management

Community Involvement

At Cambridge College, he serves as the faculty advisor of Junior Enterprise, a chartered student-run management consulting firm.

Courses Taught

Graduate Courses

  • Market Research Methods for Managers
  • Capstone


  • Applied Business Practicum

M.B.A. - Adelphi University - Robert B. Willumstad School of Business, Garden City, NY - 1988 - Corporate Finance and Investment Strategy

B.S. - Plattsburgh State University - Plattsburgh, NY - 1985 - Business Management 

Professional Experience

Global Market & Business Development Executive
Global tactical innovation and market intelligence executive with 30+ years of experience helping companies collect and translate market, customer, and competitor information into actionable strategies and tactics. Deep passion for developing and providing tools and research methodologies that translate customer needs into product requirements and design.  Expert at providing internal and external clients with insights into competitive strategy and positioning.  Proven track record of turning key insights into commercial success. Excellent people manager; have led, developed and built capabilities in teams and individuals. Strong project management skills, including demonstrated ability to think end-to-end, manage and lead long-term projects, and manage multiple project teams.

Research & Publications

Recent Publications
Goldberg, Robert, “Context Matters for Start Ups”, Robert Goldberg, LinkedIn Pulse, June 7, 2016, Web, June 7, 2016

Goldberg, Robert. "Five Ways a Market Map Can Make Competitive Intelligence Actionable for Product Teams." Competitive Intelligence 15 Apr. 2016: 48-54.

Goldberg, Robert, “4 Ways to Use the Tactical Innovator’s Market Map”, Stages of Innovation, MIDIOR Consulting, February 25, 2016, Web, February 25, 2016

Goldberg, Robert, “Market Maps = Better Product Decisions”, Stages of Innovation, MIDIOR Consulting, February 23, 2016, Web, February 23, 2016

Goldberg, Robert, “Do your Competitors’ Customers Hold the Key to your Pricing Strategy”, Stages of Innovation, MIDIOR Consulting, November 5, 2015, Web, November 5, 2015

Goldberg, Robert, “The Six Tenets of Successful New Products”, Stages of Innovation, MIDIOR Consulting, October 5, 2015, Web, October 5, 2015

Goldberg, Robert, “Tactical Innovation Starts Here”, Stages of Innovation, MIDIOR Consulting, September 24, 2015, Web, September 24, 2015

Goldberg, Robert, “What’s Next”, Stages of Innovation, MIDIOR Consulting, June 30, 2015, Web, June 30, 2015

Goldberg, Robert, “What’s Different About Tactical Innovation”, Stages of Innovation, MIDIOR Consulting, March 21, 2015, Web, March 21, 2015

Professional Memberships & Affiliations
  • Strategic & Competitive Intelligence Professional
  • Market Research Association